Momoka Tojo (20), who joined idol group “KATACOTO * BANK” last month, accidentally posted a photo with her boyfriend on her birthday. As a result, management has issued these disciplinary measures: 1 - She will keep a certain distance from her boyfriend. 2 - As “punishment”, she will have to post a solo “good night” photo every night for a year, with management adding, “The most important thing for an idol is to ‘sleep close to every fan’.” Fans expressed a variety of amused and concerned comments after the publication
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The concept of being perceived to be single to be profitable is not exclusive to Japan or these idols. Streamers and OnlyFans thots do it too. The second it's revealed they have a boyfriend or husband (spoiler - they all do), the revenue plummets.
The difference comes from (the perception of) purity and morality.