In the first place, so much of the aesthetic is based on gangster culture. Black gangster culture specifically. Based off of the actual real problem of black violent gang culture . How can that be considered good in any way?. And the music itself is low class, simplistic and has no real melody. i don't know why anyone likes it to be honest.
And White or Asian people copying it are worshipping black gangster culture because so much of hiphop and rap is based around that. Just look at the lyrics and music videos and what the "singers" wear and how they conduct themselves. All the tattoos , too many metal piercings, stupid amounts of jewelry (again , its based off of materialistic gang culture) just all around uglyness , rude gestures and behaviors, trashy . In general its all just vulgar.
And why is something that was invented decades ago always promoted like its "cool and modern"?
I hated hip hop and rap for a long, long time, so I get where you’re coming from.
There was that video with a bunch of rappers that got invited to somewhere to do some sort of business deal with the prison industry; to make music that would encourage behavior toward incarceration. Even before I found that, I always knew “fuck shit bitch nigga” rap was, well, kind of not music, haha. Worse, it was very clearly mentally detrimental to anyone who listened to it - by design of course!
HOWEVER! If you look around, there are some pretty good rappers. You gotta truly hunt for them though as nobody is gonna tell you what’s good, you gotta feel it in your heart. On Bandcamp there is a sort of sub-genre called ‘conscious hip hop’, and okay, a lot of it isn’t great, but some of it is absolutely phenomenal.
Here, I’ll give you a few examples that really hit with me. The first two are lyrics by Godfather Don, one of the best underground 90s rappers, and imo the best rapper I’ve ever heard in my life.
https://youtu.be/uVr6vrGeYYY?feature=shared
https://youtu.be/z1lcqUTCH30?feature=shared
This other one is by Mathematik. I don’t really know him all that well but I think he’s really good. Hope you like them! I’m sending these because I think they’re great examples of what rap should be.
https://youtu.be/eh0fMl6Gqe8?feature=shared