going off my vague and admittedly rusty memory, there were at least three major examples of this that I personally encountered:
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- The Marvel Civil War story arc in the comics
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- The Twilight Saga Edward Vs Jacob marketing for the movies (which admittedly was handled somewhat tongue-in-cheek. I seem to recall a fast food commercial taking it to what I hope was an intentionally absurd degree)
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- The MCU retread of Civil War from the comics, adapted to the silver screen
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*** 4) Edit: Injustice: gods among us (thanks to u/Kinglion for pointing that one out)***
Whether this was intentional or not is beyond the scope of this screed, but it is interesting to note how many real-world examples of this phenomenon occurred during and after these campaigns, gamergate, the ghostbusters fiasco, the trump/anti trump movements, etc.
maybe it's nothing, or maybe it's something. I honestly have no idea, but the timing is certainly interesting at the very least.
You forgot the big one: PC or Mac.
I think what he means is building up division within a brand or piece of media. That way you capitalize on both sides of the internal rivalry.
Both side of the PC/mac crap did benefit. It's not like they weren't laughing at the rubes who were taking sides.
It doesn't matter. It's all on big club and you ain't in it.
yeah, but both sides still wanted a majority market share. they also had different strategies for getting their computers in front of users. Apple targeted schools while IBM targeted businesses. Both were hoping to familiarize users with their products so they'd be more inclined to want to buy what they already knew how to use. (Besides, IBM made most of their money selling to those businesses anyway. corporation needs a looootta workstations, not to mention possibly mainframes and/or AS/400s...)
meanwhile, one company benefits no matter which side you choose with the cap/ironman, edward/jacob, or batman/superman thing.