The process is actually pretty standard. Things hit a rough patch, start going downhill and instead of returning to their roots, franchises turn to DEI for easy bootstrap money thinking they just need a bit of a push to get them over the hump.
You turn woke because you're already broke or close to it.
Usually the hard swerve into this level of Affirmative Action nonsense is what causes the franchise to fall to shit.
Instead this time its been shit for over a decade, and they are hoping this will be the one thing that pulls them from that muck. Hilarious really.
The process is actually pretty standard. Things hit a rough patch, start going downhill and instead of returning to their roots, franchises turn to DEI for easy bootstrap money thinking they just need a bit of a push to get them over the hump.
You turn woke because you're already broke or close to it.