They didn't create any of these tools. They were already all available.
They just took the input photo with a camera built into glasses instead of literally any other kind of camera and automated a bit around the edges. So it is possible they care and this was just a stunt to get attention, because it really isn't anything new otherwise.
They give some tips to avoid getting 'identified' by these type of devices, but it's only a superficial effort.
It's pretty scummy they're trying to act like they give a shit about anyone's privacy, because they know most people won't go through the effort.
They didn't create any of these tools. They were already all available.
They just took the input photo with a camera built into glasses instead of literally any other kind of camera and automated a bit around the edges. So it is possible they care and this was just a stunt to get attention, because it really isn't anything new otherwise.