There's a joke to be made somewhere here. (the flags are which country plays the game the most)
(media.kotakuinaction2.win)
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Pretty sure it was always women?
Going back to the very beginning (2000's ish?) of the claims that more women play games than men, it was because of Farmville on facebook.
Facebook and Zenimax pioneered the idea of paying to bypass waittimes just a few years before the iPhone became a thing. They focused entirely on the dopamine hit of getting a happy little poppup telling you that something had happened, then making you wait to get the next one, unless you pay just a little bit of imaginary money from you imaginary credit card.
Then mobile phones made the scam 10x more profitable.
But that's only the pure numbers. The "whales" are inevitably autistic men with tones of disposable income and absolutely no friends.
There's that one case of the saudi prince who owns every game on steam, and likely every dlc, just because. He's probably done the same with his phone. But I doubt that's a particularly large demographic.
I think women started it but now it's also average men. The internet went to shit when the average IQ of internet users went from the top 1-2 SDs above the mean to the mean. Gaming and the internet go hand-in-hand ofc.
Would still be interesting to see. I'd also be curious on a income/wealth level of the people spending money on this garbage. It's probably like poor people too. Complain they can't buy groceries and spend $60 on virtual trash.