How can you even lose money with Star Wars !!??
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lucas suffered from not having someone around with enough weight to curb his autism.
disney suffered from hating the people who made lucasfilm worth 5 billion dollars.
you mispelled "ego".
One of the reasons the original trilogy did so well is because he consulted with a lot of other people who knew what they were doing, and they helped him make the films better by helping to cut scenes that didn't work or reworking scenes, etc.
By the time he did the special editions, though, the fans had inflated his ego to such a degree that he basically said "fuck all that, I'm going to do this the way I wanted to, I'm a genius filmmaker, I know how to make a film work..."