How can you even lose money with Star Wars !!??
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I think they'd have cooked Star Wars even if the DEI wasn't present. They'd have Disney-Marvelled it anyway. Disney doesn't like ambiguity, it has to be binary heroes vs villains. The stories are all the same.
Star Wars isn't the best counter to that, but there was always lingering doubt. Was there good in Vader? Would Luke turn? Would the republic win? Yeah, in hindsight you know what happens, but in the moment there are questions.
Are you implying that marvel wasn’t DEI’d?
No, I'm implying that Disney turns them to shit without DEI.