Comics for propaganda, mangas for the sales...
(media.kotakuinaction2.win)
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The western comic industry is honestly terribly ran.
The model of issues at this stage are an archaic holdover. Thanks to modern manufacturing costs, issues should be digital only with TPBs being their main physical option instead. And even then, they could do better by having 2 versions that are basically standard and deluxe. Use basic materials for the standard, and better production quality for the deluxe.
It's not rocket science, but these companies are more interested in focusing on bad stories and archaic models because it's all subsidised by a dying film series that they're not even considering how close they are to losing nearly the entire mainstream western industry because it's in the shitter that bad.
TBP's?
Trade Paperbacks. It's basically the term used generally used for collections of issues sold together.
Ah okay, thanks.