They paid The Rock and UFL $11 million, and he didn't even make as many social media posts as he agreed.
The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows.
I don't know how they came up with a negative number here, but they found a way.
Meanwhile, Gen Z has almost completely moved away from traditional television and is significantly less interested in sports compared to other generations -- 33% of Gen Zers do not watch live sports compared to 22% of Millennials, according to a 2022 Morning Consult poll.
Excellent. More and more people are tuning out.
But part of the Army's marketing strategy is also reaching parents and older people who may be in a potential recruit's orbit, given young Americans spend much of their viewing time on TikTok, which the Pentagon is barred from advertising on because of concerns on Capitol Hill that the platform's parent company can give sensitive user data to the Chinese government.
They can't advertise to their target audience because they've been captured by a Chinese platform, what a shit show. If they push for something major like a regime change in Iran, it's going to be a huge disaster.
I don't know how they came up with a negative number here, but they found a way.
I feel like they're a little incentivized to scapegoat the rock for more of the falling recruitment than is really true. Because he can be replaced and they can just go "whoopsie, let me try that again!", whilst the alternative is admitting the army's own behavior has tarnished it's reputation so badly that nothing they can do will salvage the generational bad blood they have created.
They paid The Rock and UFL $11 million, and he didn't even make as many social media posts as he agreed.
I don't know how they came up with a negative number here, but they found a way.
Excellent. More and more people are tuning out.
They can't advertise to their target audience because they've been captured by a Chinese platform, what a shit show. If they push for something major like a regime change in Iran, it's going to be a huge disaster.
I feel like they're a little incentivized to scapegoat the rock for more of the falling recruitment than is really true. Because he can be replaced and they can just go "whoopsie, let me try that again!", whilst the alternative is admitting the army's own behavior has tarnished it's reputation so badly that nothing they can do will salvage the generational bad blood they have created.