Disney, which owns seven studios, including Pixar, Marvel, Lucasfilm and 20th Century, has put its creative ranks on notice. “We have to entertain first — it’s not about messages,” Bob Iger, Disney’s CEO, said at a conference late last year. “I don’t really want to tolerate the opposite.”
Sure, Bob. Because you totally cared when the message was generating all those tweets and you thought it was actual engagement rather than the empty platitudes that social media was and always shall be.
And...?
Sure, Bob. Because you totally cared when the message was generating all those tweets and you thought it was actual engagement rather than the empty platitudes that social media was and always shall be.
tl;dr get fucked.