Soccer organizations don't care either. They're being led by people loyal to the ideology. As long as they're loyal they still get money bei DEI corporations, leftist governments and mainstream media. Seriously, here in Germany they're basically leftist NGOs.

The only thing that could threaten them is if people stopped watching but the media takes care of that by pushing their games and calling anyone who might complain a racist. You don't want to be a racist, do you? So be a good citizen and consume!