Tractor Supply has gone woke. Haven't shopped there in over a year because their prices are higher (often by almost 50%) than their competition. That, and even the last time I was in one of their stores, they had stopped being what they were founded as (we sell tractors and tractor accessories), and had become Kitsch Mart. Yeah, it turns out their "new" CEO is the guy who ran Macy's almost into the ground a while back and got canned.
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The CEO came in 2020 and brought his DEI shit and ever since their stock prices rose. So TS was going broke, they went woke, and got better credit scores and rates leading to greater prosperity. Soon they will push too far and their base will get offended and stop going there.
It's go broke, go woke, go broke....except they won't go broke because tax dollars will bail them out because of their high ESG score.
So what you're saying is they're engaging in serious securities fraud.
I'm not in the SEC but I don't think it's illegal to raise your ESG score with useless DEI initiatives.
No, but I do think it's
misleadingillegal to artificially inflate stock prices.