Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
You're viewing a single comment thread. View all comments, or full comment thread.
Comments (36)
sorted by:
What I find interesting is that Apple is back to bragging about how thin their products are. That’s something they stopped doing because for the average consumer, products became thin enough for them. The fact that Apple is going back to this well is telling. They aren’t really innovating anymore.
They became thin enough people started snapping them by accident.
Yeah, if you have to break out a pair of calipers to tell just how much thinner something is, thinness has become an irrelevant point of comparison.
Same with "lighter". Oh wow, that thousandth of an ounce is going to save my arm so much strain during use.
hell, I used to joke that if phones got any thinner, you could throw one at someone and cut them in half...