I call this dynamic "tactical hypocrisy."

Push something retarded and insane, but only for women, then men object to the hypocrisy, a fight ensues, and finally feminists "concede" by letting the aforementioned retardation and insanity be universalized.

It's one of the key mechanisms behind the ratchet effect, "men's culture" gets faggier and faggier while laboring under the illusion that they're "winning." Although I guess that are winning a race to the bottom.