Peacock (NBC) has lost almost 3.5 billion since the beginning of 2023
(media.scored.co)
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NBC bought Australian TV Network 10 a few years ago and thought they could just program the same shows they have in the USA. It has been a dismal failure for them. They basically now just churn out inane reality shows. And are often beaten in the ratings by the public broadcaster.
Yeah, 10 is effectively dead and buried at this point, lol…
Though it is kind of funny how many “prominent” ABC journos still end up at 10, despite them hemorrhaging cash, which tells you just how bad things must be at the “National Broadcaster” right now…
For non-Australians, it’s worth noting that SBS, the “multicultural” second national broadcaster is also partly owned by/syndicated to Vice Media, which means that a) it is full of woke American trash, and b) surely it must be running at a loss by now, with that arrangement…
I don’t understand how that arrangement can continue to be viable, with the collapse of Vice and all, yet here we are…
Australian TV is sort of in this weird “undead” zone, with all these shuffling corpses of US networks shoving their programming on Aus audiences, too, atm…
I expect it’s only a matter of time before an ABC/SBS merger, and Ten either merging with one of the other two, or simply ceasing to exist, lol…
I remember when channel 10 was the cool one, In the mornings it was the one all the kids watched, what with it having cheese tv, and so it was where you caught your pokemon, yugioh, dragonball z and sailor moon. Then after school it was the one with neighbours, the simpsons, seinfeld, and big brother. Rove and the sketch show.
Non aussies need to understand, 10 was the cool one, it had all kids captive across multiple genres, cartoons, soaps and comedy, the most valuable of marketing audiences.
Speaking of Rove though, I think its that whole clique and fremantle media that has really turned the channel to shit. Of course it's fremantle
Back in my day they were each 1 channel, now they each have like 4 and 17 different digital radio channels. I don't think they'll merge, they are gov supported they'lljust suck more funds, if they do merge it'll only be a plot so they can complain about only having '1' and get more funding and start another.
https://www.perthnow.com.au/entertainment/channel-10s-breakfast-show-sets-new-record-for-worst-rating-program-ever-as-not-one-viewer-in-perth-watches-c-7881209
10 and the ABC have always been weirdly incestuous, all those project/rove people all getting their start and also doing shows for the abc. Perth's greatest achievement, fuck off channel 10 and fuck off 'the project'
Yeah, you're probably right. Though I think it says something about the ABC when all their good sports presenters have gone to 10, even to shit like The Project (Georgie Tunny! What a wasted talent...), leaving the ABC with... Daniela Intili (or however that is spelled), who is almost comically terrible, and that Tony Armstrong guy, who turns up to work drunk half the time, and yet gets extra presenter gigs, purely because he is "Blak", lol...
But yeah, re the "good ole days" of Channel 10...
Remember they even had the footy at one point: https://www.youtube.com/watch?v=vSINGk5Yk5c
Unironically responsible for a revival of Hunners' career, and probably the best intro to the game ever. Also back when both the AFL and the networks still pretended to give a shit about regional communities, as you can see in the footage included there...
Seven has never managed to surpass that, IMHO.
Out of Interest I checked out the latest OzTam Ratings - as of Monday this week, The Shares were:
Channel 7 29.9%
Channel 9 24.67%
ABC (2) 20.25%
Channel 10 16.97%
SBS 7.25%
Interesting looking at the breakdown between Analog and Streaming - SBS has double the streaming users with SBS On demand than it has FTA viewers.
Source: https://tvtonight.com.au/2024/04/monday-22-april-2024.html
The NRL equivalent is obviously Tina: https://www.youtube.com/watch?v=kOp5zlRZaSE
Although I think that's always been a Nine Network thing.
Man they did a great job with that though, lol. Definitely iconic!
I don't mind HYBPA but that's it
Good Summary. 10 also made the wrong choice in the FTA Sports - they banked on a Soccer boost that has never eventuated and sees them with basically no competition to 7's AFL & Cricket and 9's NRL & Tennis. The Anti-siphoning laws are probably the only thing keeping FTA alive in Australia. (that and the worst show ever made .... MAFS)