Google's traditional search engine would remain free of charge but would continue to appear with ads alongside searched-for content, which subscribers would also see, the FT said.

The article states that traditional searching will remain free but the Financial Times article contradicts it by stating that ads will appear for subscribers so it looks like there will be a subscription for traditional searching, if not now, in the future. Free and ads or pay with the same amount of ads makes zero logical or financial sense.

Time to switch search engine if you've been putting it off.