Phil Spencer blames capitalism for being bad at his job
(www.pcgamer.com)
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I mean I can immediately improve sales in Xbox:
Re nude Cortana and make it standard that any female characters have to LOOK like female characters
Stop all ESG shit so no just disparaging men for being men
Copy Helldivers 2 microtransactions where you can pay for new stuff or earn it in game so it's more 'pay to skip'
I just think at the root of the woes of all these gaming studios and divisions is none of them actually PLAY games, all they see is a profit margin so have no idea on how to make a product for the customers they are appealing to.
They would have to do more than this to save Halo.
Bonnie Ross was basically the Kathleen Kennedy of Xbox, and under her they’ve had the same bullshit of hiring people who didn’t like the original games.
They need to throw out everything post-Bungie, disband 343, and take a break. Then bring back Martin O’Donnell and some of the original devs and artists in a few years.