And you wonder why everyone prefers Japanese media
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I think it's a combination of things that make her a safe choice for Hollywood producers. For one, the globally recognized IP (Batman) and her connection to one of the famous characters. Then there's a variety of ways to write the character that are or have been pretty popular: manic pixie girl, stonk wahman, mind- or heart-broken ex, crazy or obsessed girlfriend. Sex appeal is somewhat optional, unlike with Catwoman or Poison Ivy. Combined with the present "demand" for female action movies, she and Wonder Woman are apparently the most that DC can provide.