Like micro-transactions in an MMO (cosmetic only or p2w), I don't expect this to preserve the sanctity of the core product because typical people don't attempt first principles.

In an MMO, if I were to have any mtx, it would be limited quantity to be bid on one time only, or on a seasonal basis. It should go w/o saying that a sensible amount of time and skill should remain viable against either type of mtx. Done with care, the company isn't "throwing free money away" while preserving the intrinsic value of the core offering and exclusivity of the mtx. Disclaimer, this is intended as an alternative to prevalent mtx schemes, not my preference for games.

In food and beverage (modern industry in general, too), a bean counter's motivation is demonstrable impact on revenue, w/o taking into account Hazlitt's one economic lesson. The right way instead to do surge pricing is to find a certain threshold of customers where everyone's experience is negatively impacted, but unfeasible to maintain capacity for. Only late customers will be charged extra, until the queue is under control.

One can say this is all a bad idea, but I at least prefer upfront bargaining over bait and switches to get around consumers' (and voters') emotional, shallow thinking. In grocery stores, people have a visceral response to inflation, so brands will instead keep the same sticker price and obscure a lower volume of product. Same category of thinking that has people not presently impacted banning "price gouging" during crises. Due diligence and caveat emptor are facts of life, despite wishful action to the contrary.