If they treat it like a hobby project there may be a "coolness" factor at play
If they're hiring programmers maybe the programmers want to justify their salaries
Downside of a small company is it's possible to be "done" with the single product that company produces with no ambition to do anything else. If you're the owner and making money that's great because you can "sit on the beach"; if you're an employee it's not.
Possible reasons:
If they treat it like a hobby project there may be a "coolness" factor at play
If they're hiring programmers maybe the programmers want to justify their salaries
Downside of a small company is it's possible to be "done" with the single product that company produces with no ambition to do anything else. If you're the owner and making money that's great because you can "sit on the beach"; if you're an employee it's not.