It's happening: ad agencies who normally hand out brand deals like candy are just making their own "influencers" themselves. This is far from the first AI-generated IG model, but the difference is the barrier to entry has been substantially lowered. Here's a tutorial showing how to create your own model for only a $10/month Midjourney subscription. The CGI chick in the article is used in brand deals valued up to $11,000/month.