Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for here.
Amazon
Step one: operate at a loss, claim you deliver more value to customers based on your “more better” business cost model.
Step two: drive competitor business cost structure out of business
Step three: discover your business model doesn’t and never will make money
Step four: recreate competitor business model and pretend said competitor never existed.
Step five: go back to DoD overlords and ask for next bidding.