Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for here.
True once they started playing fast and loose with what "2 day shipping" meant it stopped truly being worth the price. At that point it became a matter of inertia and "at least I still get kinda netflix for 'free'".
Now I'm not convinced it's worth it. As it is there's a bunch of other sites where I can watch stuff for actual free with ads, if I want to watch them with ads (I don't).