Have a RADIANT HANUKKAH! ...Also wishing you all happy but very generic holidays™, from your favorite Brands™!
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Maybe its just my area of the world, but this is the first year I've actually seen Hanukkah being even acknowledged around the town and businesses. And we have an actual Jewish temple with pretty good traffic right in town.
I'm sure you guys have a different experience in your necks of the woods, but it really feels like they are ramping up the open Jewishness this year in response to the massive hate they are under.
Not just your area of the world, I agree with your assessment; they seem to be pushing the Jewish stuff hard this year. They've hated on Christmas for years (which was more my focus here), but they do also seem to be putting more attention toward ze Jews now. Which could just be a natural/corporate response to the whole Israel/Hamas mess, but still.
Its always had this undercurrent of "don't bring it up out of respect" for most anyone. Like we all knew Hanukkah existed, and most sitcoms or the like would have an episode about it. But it didn't get corporate memos and postits this widely.
And now they are everywhere. Overtly bringing Jews into conversation everyday.
I genuinely can't tell if that's the work of the pro or anti Jewish side. Because they don't benefit in anyway from increased exposure, as it just makes it more likely people will start noticing. Yet they make up the bulk of the string pullers who could make such a thing happen.
It is Jews pushing it and yes, it causes more noticing. They aren't thinking clearly. When Israel gets brought up, all rationality they have goes put the window, like Ben Shapiro how he goes bat shit and his absolute double standard for anything Israel. And that's why they've gone nuts and started firing people who speak out against Israel (Scream 6 actress), disciplinary action against students and potential hires. They're so bent on punishing people for wrong think they don't realize it makes people think "wow Jews are assholes" and makes the problem worse. Same with the Hanukkah push.