E3 is finally dead after more than two decades
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Early in the 90s, CES was the big thing for gaming. This went on for years but a tumor had formed - the Porn industry. First a few booths, then a whole floor, eventually gaming left CES and became its own show.
E3 was that show. For a time, things worked out. Then the gaming giants started overdoing it. EA, Ubisoft, Sony, all the giants had outgrown the booth idea and became bloated areas which were little more than commercials for tepid product that had already been announced. Smaller studios were getting less attention than they deserved. Innovation began to die out. People started asking inconvenient questions. Companies like Blizzard backed out and started their own conventions.
Now we enter the next iteration. Paid streams. Stacked audiences. Staged demos. Woke pandering.
Buckle up, I guess. We're riding this whirlpool all the way to the bottom of the toilet.
The booths idea worked because E3 was initially intended just for the industry and insiders. That only lasted so long.