Tons of thing you can do and if they wanted to be political or whatever they could absolutely do that, just no imagination.

This really is the nail on the head.

There are some really awesome Unreal/Blender/animated shorts made by random artists that are mind-blowing spread across Vimeo/YouTube.

The content creators who have the money to reinvest in new properties could easily team up with all of these artists to make some amazing new media, but they don't.