Subscription based access where you pay a monthly fee and then an additional one off fee for each individual product and they run advertising and sponsorship within while accessing and selling your personal data is slowly becoming the model of the future. It keeps you tied in with a service, has you pay for a licence, displays adverts and requires your personal information all to maximise profit and limit consumer freedom.

Everything will go this way unless everybody pushes back against it. Not just video games but utilities, your alarm clock, shopping, websites, white goods - you name it - if it provides you "value" as Louis Rossmann says - it will adopt this model.