“What would be considered”. Sorry
I help out with the youth group at church and one of the students is in the 10th grade and he is pretty retro (loves movies and tv shows from the 80s and 90s). He used to be a big Star Wars fan and lost interest due to "disney making it a princess product" as he puts it. He was asking me the other day how did all this happen or when did it start, and I couldn't pinpoint an exact person who started this but had some ideas.
What did start it all? I know Ghostbusters 2016 seems to be the first movie to actively be made to piss off fans (when the original director was trying to do Ghostbusters 3 and they screwed him over). With Star Wars, if they wanted to appeal to actual women who were fans they could've used Jaina Solo or Mara Jade.
Was it in gaming? I remember when gaming magazines seemed to have constant articles about women in gaming or about the "abuse" they received online as if they have never heard the language you hear where guys get together and hang out.
Comic books? I mean they literally made comics of women sitting around the table discussing feelings and as Eric July said "modern comics are made for 14 year old girls on tumblr who don't read comics"
So honestly who is patient zero or who is to blame?
In Hollywood it goes back to the 1970s. 1979 film Norma Rae has Sally Field, a Strong Single Mother™, who unionizes her textile factory over intense opposition. 1980 saw the film 9 to 5 about 3 women secretaries (Jane Fonda, Lilly Tomlin, and Dolly Parton) getting the best of their ass hole boss.
We all like to think that this woke stuff suddenly exploded into existence during the Obama administration, but the groundwork for it was being laid for many decades before that. The people who were all pushing woke ideology in the early 2010s were all college graduates in the early 2000s, who had professors in their classes who were all graduates in the 1990s, who in turn were taught by the the 1960s/1970s communist radicals who went into academia when their violent communist uprising fizzled out in the 1970s.
We are now seeing the results of a decades long infiltration movement that can be traced directly back to the Soviet Union in the 1920s.
Woke was born in the student protests of 1968. So yes, it was mature in the 80s and 90s, but normies were unaware or deluded enough to think nothing was happening ("college isn't the real world" ... durp)