Less than 24 hours after the $70 million opening projected, its now down to $60-65
(media.communities.win)
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Budget of 200+ million, not accounting for advertising, probably 400+million at the end of it, and it might barely make that, which is considered a massive failure on the part of the movie industry.
It was explained to me the goal is 1.5 to 2x the production and ad budget, though that person could have been wrong.
Bad movies are bad, and especially with characters nobody cares about or likes.
But muh black girl magic (an actual line in the movie, btw, total cringe)
There wasn't much advertising for this movie. For the movie to make profit, the typical calculation is: claimed budget multiplied by 2.5. x2 to cover budget + advertising expenditure, and x0.5 for the profit margin.
If this movie makes less than $300 mil, it's a hardcore flop.