For the record this is textbook woke. There's no gameplay or economic reason for the protag to be anyone but Alan Wake. In fact these days it's always woke social justice virtue signaling to make the player take on the role of a female or minority character. Most gamers are still young men. What gameplay or economic interest is served by making the main character of Subnautica a black woman? Now you may not care that it's woke ("come on guys, the game is still great, you never see and barely hear her, what does it hurt?"), but it's still woke.

(Yeah there may be story reasons you can't play as Alan Wake right off the bat, but that's arbitrary and in service of something else. It's not fixed.)