The NFL knows they are bleeding numbers from the male demographic after the Krapernick kneeling/ BLM stupidity, which is why they have for the past few years tried to push women in the forefront of football and get them as viewers. This is why we had the retarded Super Bowl commercial with the mexican flag football chick outrunning NFL pros, why magically women “assistant coaches” started popping up, and now why the corporate media and NFL are pushing “OMG Taylor swift and Travis Kelce!” With her being at the chiefs games plastered everywhere. This all screams hail corporate manipulation to get retarded “swifties” to suddenly start watching football.
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I think there was some reprisal in the male market, but not enough to get back what they lost, what we are seeing is pseudo viewership inflation, this is where they play a game in England, have it broadcast on English television, then count it as viewership ratings. Same with streaming platforms like YouTube and Amazon pumping it into every feed because even a misclick or a 5 second view can be registered.