The nice guys finish last, or who are colloquially called the "beta bux". We're now seeing the first tentative signs that as childless women now outearn their male peers and with community/state raising of children and financial support through welfare, such men no longer have a place in these women's lives. It's no longer a case of nice guys finishing last, it is now increasingly likely they'll never finish. Cue the beginning of the loneliness epidemic.