There is also the issue of superhero movies not being judged in a vacuum. They have to compete not just with what is currently out, but literally all the other ones that are still super fresh in people's memories.
Its no longer enough to just use pure name recognition or "who the fuck is that, I must know" to sell these things. They need something legit special to not just get ignored while someone goes watch Avengers 1 or Shazam or Deadpool again.
There is also the issue of superhero movies not being judged in a vacuum. They have to compete not just with what is currently out, but literally all the other ones that are still super fresh in people's memories.
Its no longer enough to just use pure name recognition or "who the fuck is that, I must know" to sell these things. They need something legit special to not just get ignored while someone goes watch Avengers 1 or Shazam or Deadpool again.