It barely even makes sense. The Ukraine thing has mostly run its course in terms of people in America and a chunk of Europe caring, any money they'd be willing to part with for it has been given away.

But what it does do is convince you that those mounts/pets you need for your next meta achievement are now gainable "for a good cause" and make you feel better about parting with your money. Its directly abusing the people addicted to that little gambling system of needing the 400 mounts/1200 pets (or whatever its up to now) and being so close but getting no luck on the drops.