I has the distinct unpleasure of being a ufc fan, and every other commercial so far has been woke nfl quarterbacks simping for women’s World Cup. ESPN has truly hit rock bottom
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Seems there's a concerted global effort to push women's sports. Every other ad break here in Australia pushes the women's rugby league. News corporations run women's World Cup news daily, not even referring to it as the women's World Cup, but simply the World Cup.
Same thing in South America right now.
This push for female soccer had been going on for the last two years or so, and it's only stronger now with this world cup.
Same thing in Europe - non stop propaganda from the state media about women’s soccer. But nobody I know watches or wants to watch a bunch of out of unskilled semi professional women chase a ball around.