July 4: Virtue signals on twitter about America being on "stolen land" (lol fuck off), draws ire of conservatives, Unilever parent company drops $2 Billion in market cap amid possible boycott https://nypost.com/2023/07/06/ben-jerrys-boycott-calls-unilever-stock-falls/
July 6: Ben Cohen arrested at a Free Assange rally in Washington DC hosted by Code Pink https://nypost.com/2023/07/06/ben-jerrys-co-founder-ben-cohen-arrested-during-dc-protest/
July 8: Indian chief contacts B&J letting them know that his tribe was from the land their headquarters is now on, and is happy to take the land back (no answer so far) https://nypost.com/2023/07/07/ben-jerrys-hq-is-on-native-american-land-vermont-chief/
I honestly don't think I've ever seen a petard-hoisting this fast before.
To hurt the company additionally, next time you are at the store grab a couple of B&J ice cream tubs and walk around the aisles with them but then put them on a non-freezer shelf, if anyone complains just say you decided you didn't want it any more. The further away the better. Spoiled food eventually hurts the companies sales numbers and they order less and less which turns into even fewer sales.
Don't hurt local businesses or people over this. Don't be BLM. Just don't buy the product, and endorse their competitors when able.