Recently twitter broke the site by implementing rate limits, rendering it near unusable. Regressive leftists responded to this fuckup as expected by gloating about Elon Musk is about to ruin his investment.
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I mean gloating or not are they wrong? How can you run a social media company by making it unable to be used it for any social use?
Literally reading one tweet from Musk sends you over the limit and locks you out for the day. He says it's a temporary measure but how many people and advertisers will leave in the meantime? Its fundamentally unusable right now.
None, because if Twitter comes back up they will flock back to their dopamine hits and massive audiences. There are no alternatives and the ones that do exist are niche, dead, or specialized.
I suspect he knows this, and its why he isn't afraid panicking at this colossal fuckup.
I think it depends on how long it lasts, because this both hurts advertisers and the audience they would try to reach. Even if tomorrow everything was back to normal, it would definitely give them pause that the platform would do this to them with no notice.
It's very similar in concept to the whole seizing Russian assets shitshow that's going on. Yes America is one of the biggest markets and the reserve currency but if they can unilaterally steal your assets because "you did the wrong thing" would you want to keep any assets there or do business with them as a foreign nation?