Man, its really funny to look at reactions of people outside of Russia to things inside of Russia. The name of the chain was ridiculed by russians ever since they actually put it out(cause it sounds ridiculous in Russian), the food there became even worse somehow(it was just fat before, now it's not even tasty fat most of the time).

People who do this are only really for money short-term, they don't care if the chain closes in a few years, cause they would be able to tax fraud their money away, since their connections are too deep to investigate them.