YouTube's ultimate goal is to paywall the site. If you cast to a TV (I don't know if this is another experiment or rolled out to all), you're being nagged to get Premium every few minutes. By banning ad-blockers through new measures that render ad-blocking practically impossible (not that they'll try), implementing Widevine site wide and cramming in advertising, they can nudge people toward paying.
Eventually ads will come to Premium too (which will lose the Premium name). Happened in the 90s with satellite television and its happening now. YouTube is becoming cable TV.
While everyone will move to Rumble, Odysee and other competitors, they'll face the same issue. If not worse because they don't have the big money of large corporations behind them. The only other alternative is large subscription fees from the viewers.
YouTube's ultimate goal is to paywall the site. If you cast to a TV (I don't know if this is another experiment or rolled out to all), you're being nagged to get Premium every few minutes. By banning ad-blockers through new measures that render ad-blocking practically impossible (not that they'll try), implementing Widevine site wide and cramming in advertising, they can nudge people toward paying.
Eventually ads will come to Premium too (which will lose the Premium name). Happened in the 90s with satellite television and its happening now. YouTube is becoming cable TV.
While everyone will move to Rumble, Odysee and other competitors, they'll face the same issue. If not worse because they don't have the big money of large corporations behind them. The only other alternative is large subscription fees from the viewers.