I know I know, Matt Patt. Cringe aside, I was very surprised he would make a video on this subject, so I gave it a watch and thought his take was interesting.
tl,dw: movie critics like movies that take risks and attempt to push the boundaries, while audiences like movies that are fun and nostalgic. The movie industry profits from this dynamic because it creates an us-versus-them dichotomy between audiences and critics, making audiences easier to market to.
The part about critics liking newness is pretty obvious, but it's the rest that intrigued me. specifically how the reviewers actually want critics in audiences to not get along, so as to create a tribalist rivalry and thus make marketing easier, because all you need to do to appeal to the audience is appeal to their opposition to the critics.