According to a study published in The Information Society, the anti-piracy campaign that included the "You wouldn't steal a car" advert may have actually increased piracy rates. The campaign was widely mocked and parodied. The authors of the study claim that by informing people of how pervasive piracy is, the adverts allowed them to rationalize the crime. They also lessened the impact of the message by comparing piracy to much more serious crimes, like stealing handbags and cars.
and then they turned out to be massive hypocrites:
In 2006 [Dutch musician Melchior Rietveldt] was asked to compose a piece of music to be used in an anti-piracy advert. This was supposed to be used exclusively at a local film festival.
However, it turned out that the anti-piracy ad was recycled for various other purposes without the composer’s permission. The clip had been used on dozens of DVDs both in the Netherlands and overseas. [...]
The delicious irony of Hollywood trying to shame pirates while demonstrating that they screw over more people than we ever could, at a much more sophisticated level to boot.
According to a study published in The Information Society, the anti-piracy campaign that included the "You wouldn't steal a car" advert may have actually increased piracy rates. The campaign was widely mocked and parodied. The authors of the study claim that by informing people of how pervasive piracy is, the adverts allowed them to rationalize the crime. They also lessened the impact of the message by comparing piracy to much more serious crimes, like stealing handbags and cars.
and then they turned out to be massive hypocrites:
The delicious irony of Hollywood trying to shame pirates while demonstrating that they screw over more people than we ever could, at a much more sophisticated level to boot.
Given who runs Hollywood it's no surprise