They believe, correctly even, that if you force something in media long enough people will get used to it and just accept it. Look at things like sex, drugs, blacks, and all other immorality that would be verboten in media just a generation ago that we just shrug as normal.
The gay thing is just taking longer than normal, but they have every reason to believe it will work because we all let it work before.
Or ... or, and hear me out multinational corporation, if you know people don't like that stuff, maybe fuckin' take that out of the shows you produce.
And then, I know this sounds crazy, but if you give people what they want, they'll happily pay you for more of it.
Perhaps give that idea a try.
They believe, correctly even, that if you force something in media long enough people will get used to it and just accept it. Look at things like sex, drugs, blacks, and all other immorality that would be verboten in media just a generation ago that we just shrug as normal.
The gay thing is just taking longer than normal, but they have every reason to believe it will work because we all let it work before.
Same with homosexuality. Back in the 90s they started with introducing lesbian characters that were feminine and attractive.