The point of this is to prevent themselves getting Alinsky'd: If woke zealots and their friends can lie and dissemble enough to prevent themselves being identified their own work becomes much easier. (specifically, rule 13: "Pick the target, freeze it, personalize it, and polarize it." - they're desperately trying to stop becoming a named thing, because like all previous leftie experiments, leftie practice is so contemptible that they burn through euphemisms faster than they can spin them up)
This also shows that they know they're not "the resistance" or anything like it. If they're in a position to get Alinsky'd, they are the establishment, but that's merely one fact among many that they hate.
The point of this is to prevent themselves getting Alinsky'd: If woke zealots and their friends can lie and dissemble enough to prevent themselves being identified their own work becomes much easier. (specifically, rule 13: "Pick the target, freeze it, personalize it, and polarize it." - they're desperately trying to stop becoming a named thing, because like all previous leftie experiments, leftie practice is so contemptible that they burn through euphemisms faster than they can spin them up)
This also shows that they know they're not "the resistance" or anything like it. If they're in a position to get Alinsky'd, they are the establishment, but that's merely one fact among many that they hate.