The marginal cost of additional units is basically nothing, so the price that sells the most units is often the best price to use. When games were $60 and all sales were physical, there was a higher marginal cost per unit (manufacture, packaging, shipping).
Inflation has to eventually catch up even if they save on production.
All my other bills went up 25% in the last 2 years. My own company raised prices about that much. That's the real level of inflation.
Now if game makers want to stick to 60 or less because that's the price where they sell the most, no problem. But they have reduced the price in real terms. Still the psychological impact of a nominal 70 dollar price is probably pushing people the wrong way at a time when people are quite price sensitive.
The funny part is inflation didn't set in for so long. Games have been 60 dollars for how long now?
And many many people started charging less than that so games actually got cheaper.
The marginal cost of additional units is basically nothing, so the price that sells the most units is often the best price to use. When games were $60 and all sales were physical, there was a higher marginal cost per unit (manufacture, packaging, shipping).
Inflation has to eventually catch up even if they save on production.
All my other bills went up 25% in the last 2 years. My own company raised prices about that much. That's the real level of inflation.
Now if game makers want to stick to 60 or less because that's the price where they sell the most, no problem. But they have reduced the price in real terms. Still the psychological impact of a nominal 70 dollar price is probably pushing people the wrong way at a time when people are quite price sensitive.