There are two groups of people involved in this miscalculation: the greedy suits and the leftist zealots. The suits want more money, the zealots want to destroy a western/male/white institution. The latter group present their “profit” strategy to the former group, but it’s a deception. The lack of course correction comes down to a combination of multiple factors: executives covering their own asses, leftists within the company being true believers, and ESG money influencing everything top-down.