Something that I was thinking about seeing the reaction to the Dead Space remake (TDLR for my opinions on the game, looks alright but an inferior version of the original which you can buy cheaper).
I've seen more and more that media we term as 'woke' (which most of the time we are right about but a few false flags here and there) getting dismissed as us applying our political biases onto a product because of who made it, the characters being displayed etc than valid criticism of an inferior product usually belonging to a franchise that was usurped than built up.
We're risking the same issue the left did with Nazi and racist where it was overused to such a degree it became easy to dismiss. The best way to counter this really is just go tldr than just say 'It's woke'. Quick points to highlight issues (e.g. the writing is terrible, the sound design is poorly utilised) than writing a paragraph to explain your point. If people then respond you can go deeper if they're not being asinine (you only hate it because she no longer has big boobs etc)
So I'm not a hypocrite in this example, TDLR: We're overusing 'woke' that we risk being dismissed easily.
I mean I won't deny some have used the term 'woke' in situations where it doesn't apply. But even then, I think it's a false equivalence to compare it with the left crying 'racist'.
'Woke' used to have a positive connotation and was started by the left to show how 'socially aware' they are. It wasn't until later where it became a word to mock the left. Racism (the unironic version), on the other hand, is driven by hatred of other people purely because of their race.
Personally, I see 'woke' as an evolution of 'SJW'. 'SJW' was used quite a bit in the mid to late-ish 2010's and it seems have been replaced with 'woke'. For what reason? I'm not sure, but I would have to guess that it's less of a mouthful to say and its noun form, 'wokeism', is a quick and easy way to call out the progressive ideology that has infected media and entertainment.