No, the reality is that GeeDubs are too fucking greedy for their own good.

Except that for once, GW's greed is doing the Emperor's work and keeping the ruinous powers from gaining control of the hobby.

Don't get me wrong, I think that if GW thought they could wokeify the lore without it costing them millions, they would. But they are holding true to their decades long mantra of being some of the greediest bastards around.