This is common across the woke world. It's pandering, but they don't really believe in it. The real SJWs mixed into creative and influential positions are a minority but they have power because the rest of the midwit liberals go along with it. The liberals are tools who call you a bigot if you speak up, but then in their actual work they consciously or unconsciously half-ass the virtue signaling and try to put out legitimate products without their harpy coworkers noticing.