The most valuable thing I've been able to do is be a social value to my friends and family. Fundamentally, they trust my analysis. Specifically, because I'm honest with them and transparent with them about how I come to my decisions. Since I'm principles, I also abide by my analysis and work to implement my solution onto myself. I also try to steelman my own positions by giving them a failsafe: "If I'm wrong, how will I know". Falsifiable claims are useful because they can test your claims on their own time. As a result, they will tend to come to me with questions, and I will try to honestly walk them through what I can.

The normies aren't looking to follow a super-detailed analysis, but they are looking for general equations that say: If I see X, be wary of Y, and take action Z. I'll fill in the gaps, but I'll emphasize the general equation of what to look for to make a decision. Those do tend to exist, and normally it involves understanding how rhetorical warfare works from the Left, and focusing on who is benefiting from what actions.